Clear direction
Turn customer conversations into structured goals and requirements
Client conversations often mix desired outcomes, fixed constraints and optional ideas. Notes collected across calls, messages and meetings can make it difficult to distinguish a central requirement from an idea that is still open for discussion.
Record goals and constraints as structured project information, then organise them by theme and importance. Add supporting context and begin from an editable template where useful, so customer priorities remain practical once drawing work starts rather than becoming notes that are rarely reopened.
In practice
- Separate desired outcomes from conditions to respect
- Mark must-have and nice-to-have priorities
- Start from a template or record the goals directly


